EasyJet has framed opposition to European Union baggage regulations around concerns about violating consumer sovereignty and individual choice principles.
The legislative initiative would mandate free cabin baggage for all passengers across European air travel. Parliamentary votes have advanced regulations requiring airlines to provide allowances for both personal items and larger carry-on bags.
The airline’s leadership argues that consumer sovereignty—the right of individuals to make their own purchasing decisions—represents a fundamental economic principle. Passengers should decide what services they value without government mandates.
Regulatory requirements forcing standardized service bundles override individual preferences and reduce consumer autonomy. This violates basic principles of market economies that respect individual decision-making authority.
EasyJet generates more than £2.5 billion annually from ancillary services that respect consumer choice. The carrier reported quarterly losses of £93 million while maintaining commitment to passenger autonomy and seeing encouraging booking trends.